Instagram leverages people’s urge to experience a visual delight. Keeping that in mind, fashion as a niche seems to have the biggest advantage. However, many with potential never get to reach the top. If you have a flair for fashion and want your style to spread across the platform, here’s how you can do it.
Educate Yourself
Read as much as you can about how fashion has evolved over the course of time. Try to understand why some styles could set the trend while others couldn’t. The more exposed you are to the world of fashion and the better understanding you have of people’s psyche revolving around it, the better you will be able to curate your style and account.
Choose Your Style
Being a fashion icon doesn’t only mean promoting new styles. The responsibility extrapolates to endorsing a particular lifestyle. Therefore, take your time to select a lifestyle you want to manifest through your fashion. Make a list of words that you want to define yourself with. Be it quirky, chic, eccentric, bold, sustainable, etc. Make sure that every post of yours finds its essence in these words.
Create An Optimized Account
Creating an Instagram account is like setting the stage for your performance, so do it well. Select a username that is catchy and defines you well. Another important thing to keep in mind is that your user name should have words that people can easily search for. In your bio, try to give the best explanation of your purpose in the shortest way possible. If you have a website or a blog, do not forget to add the link. That will give people some additional content to consume and give you a wider reach for your growth.
Stay Consistent
Consistency is the key. The only way to get people to notice you is to increase your visibility. That will be possible only when you have enough on the plate to serve. So it is best to set a routine to post. Try your best to stick to the schedule. This is an extremely effective approach towards trust-building. If your audience knows when to expect a post from you, they’ll make sure to wait for you till you drop it. Random posting will not help you create a permanent niche in your audience’s mind. In that case, they’ll see you only when they chance upon you.
Be yourself
Stay true to your style. Stick to what you believe in. Write your thoughts behind the post as captions so your audience will know you better. When people see where you are coming from, they can relate to you better.
Stay true to your style. Stick to what you believe in. Write your thoughts behind the post as captions so your audience will know you better. When people see where you are coming from, they can relate to you better.
Go Beyond Fashion
As a fashion icon, it is very important to stay relevant. People, besides seeing what you have to offer in terms of fashion would also like your views on other areas. This requires you to stay updated on current events. Do not forget to address burning issues like sustainability and climate change. If you can find a way to represent your concerns about the world through fashion, that will definitely earn you brownie points.
Understand The Analytics
Make the best use of Instagram analytics. Find out which posts have higher engagement. Try to recreate them. Your analytics reflect the likes and dislikes of your audience. So follow it closely. Aim towards higher engagement through interaction with people and other influencers. Harness the power of hashtags.
The key is to stay real with your audience. If you are consistent and passionate about your work, then the right strategy will definitely push you to the pinnacle. Keep hustling!
Make the best use of Instagram analytics. Find out which posts have higher engagement. Try to recreate them. Your analytics reflect the likes and dislikes of your audience. So follow it closely. Aim towards higher engagement through interaction with people and other influencers. Harness the power of hashtags.
The key is to stay real with your audience. If you are consistent and passionate about your work, then the right strategy will definitely push you to the pinnacle. Keep hustling!